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How to better forecast the future of your business

As a business owner, it is indispensable for you to know about the uncertainties and subsequent risks that your business might have to face in the near future. The element of ‘uncertainty’ comes from the fact that the economic parameters are extremely volatile and inter-dependent on each other. This implies that any event of change in any corner of the world can create multi-fold repercussions on your business.

To safeguard your business from the risks of uncertainty, it is vital for you to forecast the future of the markets. The purpose of forecasting is to gain insights aboutthe possibility of events that might affect the growth, profitability, sales or any other objective of your firm. Here are few simple tips that can help you predict the future market trends and its impact on your business more accurately:


Set composite benchmark figures

Collect all the facts and figures about the costs, sales, competitors, subsidiaries, and customer base etc. Also, accumulate information about the past and present state policies, government regulations, and reforms in the Union Budget. Set a composite benchmark for your business after analysing this cluster of data. It will help in determining the expectations and predicting the deviations.


Be realistic

The purpose of making somewhat accurate predictions will get defeated if you overestimate or underestimate your current position. Check and compare all your business’ figures against the set benchmarks, and design predictions that are in absolute sync with the real picture of your business. Do not put any speculative deal or transactions into consideration.


Do long-term forecasting first

Consider your long-term targets first. Forecast the environment in which you would be operating in the next 3-5 years. Depending on the long-term course, predict your short-term expectations and moves. Any effort made towards short-term forecasts without considering the long-term picture might go wasted if some major fluctuations in the succeeding period of time.


Figure out costs, then forecast revenue

Before setting your revenue targets, it’s crucial to forecast costs variations. For that,you need to identify fixed and variable expensesfor running your business, expansion costs, inflation and forex market fluctuations etc. Based on these figures, try to determine the approximate input costs required for your business. Evaluation of operational costs will help you predict revenues better.


Aim for the best and prepare for the worst

It’s good to set your revenue goals and predictions in such a manner that the objectives of the firm are realized completely. The forecasting should accommodate any sudden surge in consumer demand which can lead to unexpected sales. However, it should also include the contingency plans for the opposite scenario, even if your data does not show any possible market disruptions.

Be it the promotion of a new business or expansion of an established one, it is essential to have a robust idea about how the future environment would be. At times,you might face a sudden cashflow crisis and require quick access to working capital.You can opt for loans from Reliance Money during such a scenario to ensure your finances never go out of order.