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Stand out with these cool tips for your small business website

Starting a website is easier said than done, especially in the initial stages when your business is growing. So, how can you, as a business owner, develop a high impact website?

It is simply by focussing on building a portal that connects with your potential customers. Here are some tips which will help you develop a website that enables you to stand from the crowd.


1. Think about your content

You may need to write in-house content for your website in the initial stages as you know your business the best. However, unless your content is crisp and relevant, a visitor may leave your site in less than 7 seconds which is the average human attention span, according to researchers.

It is, therefore, vital to write content with utmost care. Remember to include detailed description(s) of your product/service. Since buyers often look for validation, include testimonials to help visitors make the all-important decision to buy. To perform better in Google search rankings, include location information so that customers can find you easily.

Also, a free business profile on Google My Business can help you direct leads to your office via Google Maps. Your website should also include user manuals and FAQs to aid customers looking for product support.


2. Make it SEO-friendly

Search Engine Optimisation (SEO) is essential for any website, as it makes it discoverable to the user. In other words, your website should rank high in the major search engines, particularly Google. So, it’s essential to include all the relevant keywords, meta tags, alt tags etc., on every page.

At the same time make sure that the keywords you incorporate aren’t force fit. They should come naturally in the content as forced fit keywords are considered spam by search engines.


3. Measure user experience

A website that links your subpages to the homepage with minimal clicks is recommended over portals that have a long path of links for accurate information about products and services. Use analytic tools to understand average visits and page dwell times to drive engagement and sales.

Search engine crawlers will find it easy to locate the pages of a website that offers easy navigation. In the process, it also enhances user’s experience.


4. Work on website design

Note that your website is more than just a virtual calling card. By integrating pop-up forms and chatbots into its design, you can drive sales and generate better revenues. Your website reflects your brand and plays a vital role in creating the first impression of your business. Hence, it is advisable to design a clutter-free and customer friendly website.

If you have a limited budget, you can leverage inbound web traffic to drive social media conversations. Integrate social media icons, use minimalistic colours and uncluttered visuals to create a great experience for visitors. It helps to keep the design simple, yet professional.


4. Work on website design

In 2018, 50% of all website visits were from mobile devices. This is a trend that is here to stay. With smartphone usage expected to grow substantially by 2020, mobile-ready sites are setting a new standard for brands that want to grow their market share.

A mobile-friendly website will make it easier for the audience to access your website quickly, share your content on social sites, and enhance the quality of interaction.

The lack of an appealing website can prove unhealthy for your small business. It comes with an expense, but it is worth investing in for your business' growth.

If you need money to hire an agency for developing your website, SME Loans from Reliance Money can give you the required funds. Click here to know more about this offering.