Call: (Service queries & New loans) 022-47415800
Benchmark PLR
An Authum Investment & Infrastructure Ltd. Company

Privacy Policy

Policy updated and effective date: 29th June 2018

Dear Customer,

Purpose and Scope of the Privacy Policy

Protecting your privacy and treating the personal information of all users of our website in accordance with the law is very important to us. We understand that by using our website you may be entrusting us with personal information and assure you that we take our duty to protect and safeguard this information very seriously.

We are strongly committed to protecting the privacy of our customers and have taken all necessary and reasonable measures to protect the confidentiality of the customer information and its transmission through its world wide web and we shall not be held liable for disclosure of the confidential information when in accordance with our privacy commitment or in terms of the agreements, if any, with the customers.

The customer would be required to co-operate with us in order to ensure the security of the information, and it is recommended that the customers necessarily protect their sensitive personal information carefully such that no unauthorised access is made by a third party. The customers should undertake not to disclose their sensitive personal information to anyone or keep any written or other record of the sensitive personal information such that a third party could access it.

The customers shall not disclose to any other person, in any manner whatsoever, any information relating to our Company or its affiliates of a confidential nature obtained in the course of availing the services. Failure to comply with this obligation shall be deemed a serious breach of the terms herein and shall entitle the company or its affiliates to terminate the services, without prejudice to any damages, to which the customer may be entitled otherwise.

This Privacy Policy which is framed in accordance with the requirements of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal data or information) Rules, 2011 (“Information Security Rules 2011”) includes information about;

  1. 1.What personal information we collect
  2. 2.Purpose for which we use personal information
  3. 3.Sharing of Personal Information

1. What personal information we collect

We collect, use and process various types of personal information about customer accounts to the extent appropriate for your relationship with us. The personal information that we collect about you may include but is not limited to name, address, email address, telephone and mobile number, date of birth, personal identifiers such as passport number, permanent account number, driving license, occupation, assets and income , account balances, payment history, account activity, credit worthiness and other personally identifiable information and sensitive personal data or information as defined in the Information Security Rules, 2011and Know Your Customer (KYC) Direction, 2016 as amended from time to time.

The collection of personal information about you is from a variety of sources, including through:

Online and electronic interactions / surveys including via website of our company / group companies, mobile applications, text messaging programs or applications on third party social networks, transaction with affiliate or non affiliate third parties , credit bureaus , employers etc.

Offline interactions, including via direct marketing campaigns, hard copy registration / application forms, competition entries / contests and contacts through Company's call centres; and

Your interaction with online targeted content (such as advertisements) or service providers on our behalf, provide to you via third party websites or applications.

2. Purpose for which we use personal information

We use and process customer's personal information for a range of purposes, which may include but is not limited to:

  • To provide with products and services;
  • To fulfil requests;
  • To deliver administrative notices or alert relevant to use of service;
  • To facilitate transactions;
  • To check the identity and suitability of clients for certain products and services;
  • To ensure the security and operation of our Information Technology environment;
  • To use it for marketing and advertising measures (e.g. newsletters via e-mail, online advertising);
  • To detect, prevent and investigate fraud;
  • To comply with applicable laws, rules and regulations;
  • To comply with the legal process to respond to requests from public, regulatory or government authorities;
  • To perform internal business processes such as data analysis, audits, developing and improving new products and services;
  • To third party services entity that provide services to the Company and are bound by these same privacy restrictions;
  • As part of sale, merger or similar change of the business or its parent company, subsidiaries, affiliates and related group companies;
  • To enable an actual or proposed assignee of the Company or transferee of the Company's rights to evaluate the transaction intended to be the subject of the assignment or transfer.
  • To manage our business and to offer an enhanced, personalized online experience on our website and third-party websites.
  • For all other incidental and associated purposes relating to the provision of services.

We process all your personal information in accordance with the applicable laws on data protection and for as long as required.

3. Disclosure of Personal Information

Personal information may be shared for any of the purposes described in the document.

We may share personal information with our parent company, subsidiaries, affiliates and related group companies, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. Our parent company, subsidiaries, affiliates and related group companies are committed to protecting personal information and to use it only for legitimate business purposes.

We may use and share personal information with third parties for providing services and any service - related activities such as direct marketing and selling of commercial products and services. In this regard, it may be necessary to disclose customer information to one or more agents and contractors of the Company and their sub-contractors, but such agents, contractors, and sub-contractors will be required to agree to use the information obtained from the Company only for the specified purposes.

We may also share personal information with government agencies mandated under the law to obtain personal information including sensitive personal data or information for the purposes of verification of identity or for prevention, detection, investigation including cyber incidents, prosecution and punishment of offences.

We will permit only authorised employees, who are trained in the proper handling of customer information, to have access to that customer information. Employees who violate our Privacy Policy will be subject to our disciplinary process.

Whenever we hire other organisations to provide support services, we require them to confirm to our Privacy Policy and to allow us to audit them for compliance.


We shall obtain your explicit/express consent in writing (and includes electronic consent) before collecting personal information for providing Services. Personal information for purposes of this Policy includes information that identifies you, such as your name, date of birth, bank account details or credit card or debit card, phone number, fax number or email address etc., and include gender, marital status, city of residence. All Personal information so provided will be on an 'as on' basis and Company shall not be responsible for the authenticity of the personal information supplied by you.

Services shall include all provisions of services and facilities and connected activities which are provided in connection with offering of products and services as a customer of the Company.

Review of Information / Account deactivation / Removal of Information

If at any time a user wishes to review the Information provided to us at the time of registering with us or at any time thereafter, you may do so by signing into your account and amending the same. You may also send us an email at [].

We provide all users with the opportunity to opt-out of receiving promotional and marketing-related communications from us, after setting up an account. All users are also given the option of cancelling their user accounts and bringing to our attention their desire to discontinue the use of our services. If you have any other query or require information of clarification from this Site, please send us an email at

Use of Cookies

We use data collection devices such as "Cookies" on certain pages of the Site to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a "Cookie". Cookies themselves do not personally identify you, but they do identify your computer, computer resources and devices connected with computer resources and include Mobile phones. Generally, cookies work by assigning a unique number to the computer that has no meaning outside the assigning site. You are also being made aware that Company cannot control the use of cookies or the resulting information by advertisers or third parties hosting data on respective Company website. If you do not want information collected through the use of cookies, you may change the settings in the browsers that allows to deny or accept the cookie feature as per your discretion and in the manner agreed by you.

Use of Mobile Applications (APP) for accessing website

In case of use of facilities/products/services through any APP additional terms and conditions governing the manner of usage of APP including collection and disclosure of personal information shall be applicable and to be read along this Privacy Policy.

Third Party Services

OurCompany or any Third Party Service Entity may sometimes permit third parties to offer subscription and/or registration-based services through its Website. Our Company is not responsible for any actions or policies of such third parties and you should check the applicable privacy policy of such party when providing personally identifiable information. Further, Company will not be responsible if you do not get the benefits announced if any, by the said third parties permitted to offer subscription or services on its site.

Retention of Personal Information

The Company or any Third Party Service Entity shall not retain personal information longer than the purpose for which it is sought is served or is otherwise required under any other law for the time being in force or in accordance to the data retention policy, if any. The personal information so collected shall be used only for the purpose for which it is collected and in the manner agreed by you. Personal information however may remain on the servers unless otherwise deleted or purged permanently.

Links to Other Sites

Our website(s) has links to other website(s) in the World Wide Web. The privacy policies of these website(s) is not under our control. Once you leave our servers, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting. It is advisable to read their privacy policies for further information.

Reasonable Security Practices

We will make every effort to take appropriate technical and organizational security measures to ensure that your personal information processed within the IT environment controlled is protected against unauthorised access, misuse, loss and/or destruction, taking account of the applicable legal and regulatory requirements.

We take both physical and electronic process-specific security measures, including firewalls, personal passwords, and encryption and authentication technologies. Our employees and the service providers commissioned by us are bound by professional secrecy and must comply with all data protection provisions.

Blocking IP Addresses

The Company uses the help of Internet Protocol ("IP") addresses to diagnose any problems with its server and to administer its web site including by blocking certain addresses that it feels are inappropriately using its website. IP addresses are used to gather broad demographics information, such as browser types, visitor's country, visiting frequency, operating systems, etc.

Notice of Change

Please note that we may amend this Privacy Policy from time to time. The applicable version is always the current one, as referenced above (Policy updated and effective date).

Questions / Contact

If you have questions about the processing of your personal information, please feel free to contact us by using the following

Contact form

Opt Out:

All fields are mandatory

  • Name
  • Email ID:
  • Relationship Type:

I do not wish to be contacted for any marketing offers from any / all of the companies / associates / subsidiaries / affiliates thereof under ADA Group. However, I understand that I will continue to receive all updated features and benefits available on my existing product, account statements, service and operational alerts and other communication including, but not limited to, communication / contact relating to any outstandings / due or other aspects critical to my Account.

Principal Nodal Officer : Mr. Sachin Bora

Request for access to Sensitive Personal Data or correction of Sensitive Personal Data or for information regarding policies and practices and kinds of data held should be addressed to :